# Unlock

### Problem: Traditional Airdrops Are Broken

Airdrops to big communities often fail:

* **Tokens are claimed and dumped immediately**
* **Floor prices crash**
* **Budgets are wasted**
* **Long-term engagement is almost zero**

The Saga and Seeker device communities — over **20,000 Genesis** and **150,000** **Chapter 2 NFT holders** — have seen this happen firsthand. What was once an opportunity has become a liability for many projects. Unlock fixes this by building stickier communities, protecting token floors, and maximizing the ROI of your airdrops.

### Introducing Unlock

Unlock is a next-generation airdrop platform, currently in beta, created for real projects who want:

* **Longer hold times**
* **Real community growth**
* **Floor price protection**
* **Behavioral targeting and loyalty rewards**

Powered by Entropy’s "2nd Law" technology, Unlock tracks wallet behavior post-claim and feeds that data into a public leaderboard — encouraging loyalty and discouraging quick sells.

Unlock is not just an airdrop — it’s a data-driven loyalty system.

<details>

<summary>Where Unlock is Today (Beta Phase)</summary>

✅ **Live Now:**

* First-Come-First-Serve (FCFS) and Random wallet drops are operational
* Entropy behavioral data collection is live
* Leaderboard tracking ("Jeeters," "Hodlers," "Diamond Handers") is live

✅ **Near Future (Coming Soon):**

* Automated rewards based on holding behavior
  * Projects will soon be able to automatically reward Diamond Handers and Hodlers more than Jeeters
* Full analytics dashboards for token retention, wallet behavior, and campaign ROI
* Self-serve targeted drops without manual coordination

✅ **Currently Available via DAO Coordination:**

* Targeted drops to loyal holders (Diamond Handers, Hodlers) can already happen
* Requires reaching out to the DAO's Core team to manually upload target wallet lists

</details>

<details>

<summary>How Unlock Works</summary>

**Precision Drops:**

* Drop tokens to Saga Genesis and Seeker Chapter 2 NFT holders — randomized or FCFS — based on your campaign goals

**Behavioral Tracking:**

* Every claimer’s wallet is monitored post-drop for sell behavior
* Public leaderboards display loyalty ranks to gamify engagement

**Manual Targeting (for now):**

* Projects wanting to target Hodlers and Diamond Handers specifically can contact the DAO team to set up campaigns manually during the beta

**Low Platform Fees:**

* Just **5% platform fee** on all drops to support DAO operations and future growth
  * 4% goes to the DAO's Main Treasury
  * 1% goes to Entropy for infrastructure and behavioral tracking services

**Campaign Lifecycle:**

* Drops can run for up to three months
* Unclaimed tokens are refunded to the project after the campaign end

</details>

<details>

<summary>Why Big Projects Should Use Unlock</summary>

🔒 **Protect Your Token Floor**

* Defend against rapid dumps with real behavioral incentives and loyalty tracking.

📈 **Maximize Airdrop ROI**

* Target real users, capture attention longer, and make your marketing budget count.

📊 **Data-Driven Outcomes** *(coming soon)*

* Unlock will provide deep retention stats, wallet profiles, and campaign analytics to prove your success.

👥 **Access a Real, Verified Community**

* 20k Saga Genesis + 150k Chapter 2 holders = a massive, crypto-native network ready for activation.

🚀 **Gamify Growth and Loyalty**

* Leaderboards and public rankings drive competition to hold rather than sell.

🛠️ **Flexible Campaign Support**

* Work directly with the DAO to create custom, high-ROI airdrops during beta.

</details>

<details>

<summary>What's Next for Unlock</summary>

Unlock isn’t just airdrops.\
It will be the **foundation** for all **future DAO reward systems**, **working groups**, and **venture spinouts** — becoming the **central reward hub** for the entire SagaDAO ecosystem.

**As Unlock grows:**

* Loyalty programs will become richer
* Airdrop targeting will become smarter
* Community and project success rates will rise

</details>

### Bottom Line

Unlock is a smarter, safer, and stickier way to airdrop tokens — designed for serious projects who want real results.

**Don’t lose your marketing dollars to dumpers.**\
**Drop smarter with Unlock — and build something that lasts.**